Why Advertise Online?
Marketing your product to a targeted audience on web sites that they frequently visit and respect means your message is only delivered to those who are interested in it, and therefore more likely to respond. This means you can expect much higher response rates and you can rest easy knowing your advertising dollar is reaching its maximum potential.
Adverting on the internet has many distinct advantages that would make it an ideal advertising medium for your message, or make it an excellent addition to your marketing mix.
Online advertising has four distinct advantages over other media:
Targetability
Online advertising allows advertisers unique targeting capabilities, which means your ad is only delivered to who you want, preventing wasted ad buys.
Tracking
Placing advertising online means you will be able to measure its reach, frequency, and response rates like no other medium can. You can also measure increases in brand awareness and sales generated from advertising, all in real time. This gives us the ability to change a campaign to get the best results, even while it is running; it also gives you better insight into how your marketing mix is working.
Delivery & Flexibility
Online, an ad is delivered in real time 24 hours a day, 7 days a week, 365 days a year. Furthermore, an ad campaign can be launched, updated, or cancelled immediately. An advertiser can follow a campaigns progress daily, notice that a campaign is generating very little response in the first week, and replace it by week 2. This is a big difference from print, where an ad cannot be changed until a new edition of the publication is published; or TV, where the high costs of ad development make frequent changes prohibitive.
Interactivity
An advertiser’s goal is to engage the prospect with a brand or product. This can be done more effectively online where your ad can engage the consumer in what way is desired. You can ask for e-mail addresses, let consumers fill out forms, and many other creative ideas only limited by your imagination.
New and developing ad models means your ad can be delivered more ways online, allowing you to tailor your campaigning to your particular product or campaign objective.
You now can use your online ad to give your users a free sample, or give them a discount coupon. The possibilities are endless.
Will Internet advertising work for me?
Whether your campaign objective is direct response or brand awareness, interactive advertising has a place for you.
Internet advertising isn't only for brand marketing, it can also be used for direct response. A well-designed ad can be used to greatly increase traffic to your website, create conversions, leads and sales. Getting memberships to your site can be done without the consumer leaving the site they are viewing.
Using internet advertising for direct response promotions has incomparable advantages to anything else, especially if your business is web based. Targeting also makes sure your ad is only seen by people more likely to act, ensuring click-through and conversion rates are as high as possible.
